EL NOVA HUSTLE PRESS

"Vintage sound with modern attitude? Style with substance? P.I.C can take that like it's nothing. The rest of the music scene better keep up with the hustle." more
-The Overcast

"In a time when hip hop seems strapped for freshness and imagination, P.I.C. bring it back in a new way." more
- Get Down

"Eclectic, yet safe and assured, just like a taxi-cab ride through the city." more
- okayplayer

"If there was such thing as hip hop back in the 1930s, I imagine that this is what it might sound like - jazzy, full of brass, and with a touch of swing." more
- Get Down

“The band is a unique genre-mashing hip hop jazz ensemble with a really fun, inventive sound.... It's good stuff, all around.“ more
- angryasianman

"Yet another dose of devilishly danceable music whose eccentric musical mash-up and fearless flare for the unorthodox never interferes with the fun bouncing out your speakers..".” more
- 316productions

“"The groove is fantastically funky; kind of reminiscent of Digable Planets, but far fresher and diverse." more
- ape:quake



FREE DOWNLOAD!
For the first time ever, we're offering up instrumental remixes of our songs for FREE! Download “HARD LOOK CASE” which was the official theme music for the 2010 AAIFF, and features all new cuts from our very own DJ MAS! Now you can officially do P.I.C karaoke!

DOWNLOAD "HARD LOOK CASE" instrumental


 

 

 



AAIFF'10 TRAILER
P.I.C's "HARD LOOK CASE" was used as the official music for the 2010 Asian American International Film Festival. Check out the trailer!

P.I.C "OLD SOLE"
Looking for some kicks and a place to go? Check out the newest music video from "EL NOVA HUSTLE," once again directed by P.I.C's Sulu.
  

P.I.C "FONZARELLI"
Dance marathons were never easy, but with P.I.C as the band, it's damn near impossible not to dance. Directed by P.I.C's Sulu.

  
P.I.C "KEEP UP "
Joneses vs. Smith in this funked up battle of neighborly envy. Directed by P.I.C's Sulu. Starring Iracel Rivero as the neighbor.
  
P.I.C "GOT ME LIKE "
The award winning music video for the first single off of "EL NOVA HUSTLE." Directed by Steven E. Mallorca, aka P.I.C's Sulu.