P.I.C "EL NOVA HUSTLE" All music composed & performed by P.I.C Produced by P.I.C, Adam Charity, Eric Bennett Mixed by Adam Charity, except for "Chimp Attack" and "Carmel Love" mixed by Eric Bennett at The Hunt Studios.

ABOUT P.I.C & EL NOVA HUSTLE
P.I.C has been a staple of the Lower East Side music scene for the last 10 years. Their wildly successful debut album HIPHOPUNKFUNKMAMBOSKA!!! (2000) was added to over 300 radio stations nationwide and reached #1 on CMJ charts from Canada to Hawaii. P.I.C's second album SEXY PICNIC (2003) was an even bigger CMJ hit, and was picked up for national distribution by Select-O-Hits Records.   In 2002, P.I.C gleefully served as Wanda Syke's house band on Comedy Central's "Premium Blend," which adapted their original track, HIPHOPUNKFUNKMAMBOSKA, as the show's theme song.   In 2005, P.I.C unleashed THE BROOKLYN INCIDENT into the Japanese market, distributed by Swamp/Polystar Records.   GOT ME LIKE, the first single off EL NOVA HUSTLE won the Asian Cinevision / Michelob Light Music Video Award and was selected a Top 10 Videos of 2005 on CNET's download.com.

As the title of their debut album HIPHOPUNKFUNKMAMBOSKA!!! might suggest, P.I.C has grown adept at genre mashing while churning out a sound all their own. EL NOVA HUSTLE continues in that style, displaying maturity in their musicianship and songwriting skills as they venture further into the worlds of Motown, Swing, Jazz and Soul.

Not to say that P.I.C's quirky and humorous lyrical touch is lacking on El Nova Hustle, with catchy, oddball ballads like CARMEL LOVE - an ode to a local cable television commercial for NYC's Carmel Car Service.  Try not to snap or grin to the upbeat swing of CHIMP ATTACK, FONZARELLI (ARTHUR'S THEME), and HARD LOOK CASE.   On OLD SOLE, P.I.C reminisces about the glory days while spitting metaphors about sneaker fetishists.   Then there's Danny Elfman-cruising-in-a-low-rider anthem, LACTOSE...

"EL NOVA HUSTLE" REVIEWS

"As much as P.I.C pulls from old sounds it adds new style to today's music and achieves the impossible. Vintage sound with modern attitude? Style with substance? P.I.C can take that like it's nothing. The rest of the music scene better keep up with the hustle."
-The Overcast

"Big, brassy, and straight infectious with upbeat, smooth emceeing... In a time when hip hop seems strapped for freshness and imagination, P.I.C. bring it back in a new way."
- Get Down

"Eclectic, yet safe and assured, just like a taxi-cab ride through the city... most interesting when thought of as P.I.C's dash to replace Jurassic 5's empty spot. If so, then safe travel boys."
- okayplayer

"If there was such thing as hip hop back in the 1930s, I imagine that this is what it might sound like - jazzy, full of brass, and with a touch of swing. P.I.C. is a 7-member band out of New York that kind of reminds me of a jazzier version of Ozomatli."
- Get Down

“The band is a unique genre-mashing hip hop jazz ensemble with a really fun, inventive sound. They've sort of got this party hip hop vibe... while riding a distinct blend of Motown, swing, jazz and soul. It's good stuff, all around.“
- angryasianman

“Yet another dose of devilishly danceable music whose eccentric musical mash-up and fearless flare for the unorthodox never interferes with the fun bouncing out your speakers...”
- 316productions

“The groove is fantastically funky; kind of reminiscent of Digable Planets, but far fresher and diverse.”
- ape:quake

PHOTO GALLERY
• P.I.C AT ARLENE'S GROCERY