P.I.C Signs with Mia Mind Music for National Distribution of Sexy Picnic

NEW YORK CITY, June 2003--Riding Mower Records has completed a deal with Mia Mind Music and Select-O-Hits Distribution for national distribution of Sexy Picnic, the critically acclaimed new album by Riding Mower Records flagship artist, P.I.C.

New York City-based P.I.C completed Sexy Picnic, their second album, earlier this year. The energetic, fun and often pants-dropping collective is known for its genre-busting blend of music that mixes hip-hop, hardcore punk, Latin rhythms, funk and ska--a mix fondly referred to as "Hiphopunkfunkmamboska". Their unique sound, coupled with their captivating live show, also drew the attention of Comedy Central, which selected P.I.C as house band for the sixth season of Premium Blend, hosted by Wanda Sykes.

The retail street date for Sexy Picnic is June 24, 2003.

The "co-op" deal allows for exclusive distribution of P.I.C's Sexy Picnic in retail stores throughout the United States. Mia Mind Music, Select-O-Hits Distribution and P.I.C are all extremely excited about the venture.

About P.I.C
P.I.C uses its trademarked hiphopunkfunkmamboska sound to offend, charm and confuse audiences in New York as well as around the world: over 300 radio stations nationwide have added P.I.C's wildly successful debut album "hiphopunkfunkmamboska" to their playlists, and the album has hit #1 on CMJ charts from Canada to Hawaii. And recently, Bigindiemusic.com named "hiphopunkfunkmamboska" their 2001 album of the year. A mesmerizing, pants-dropping party in concert, and equally engaging and chaotic on their recordings, P.I.C always aims to make you happy. Visit the official P.I.C website at: www.PICscape.com

About Riding Mower Records, Inc.
Riding Mower Records believes in the confluence of music, film, and five-speed agricultural equipment making it their singular ambitious mission to harness this synergy so that all of humanity – especially the music, film and multimedia industries – may bask in its warm fuzzy glow. Visit the Riding Mower Records website at: www.RidingMowerRecords.com

About Mia Mind Music
Mia Mind Music, an established marketing and promotion company based in New York City, has provided radio promotion, press coverage, web services, booking, marketing services and tour merchandise for several popular recording artists, including Bon Jovi, Master P and Madonna. In spring 2003, Mia Mind Music launched its own "co-op" record label, which will distribute albums across the United States through Select-O-Hits Distribution.

About Select-O-Hits
Select-O-Hits Distribution, in business for over 45 years, is one of the nation's top five independent record distributors. Based in Memphis, Tennessee, Select-O-Hits also has sales offices in key music markets such as New York, California, Florida, the Pacific Northwest, the Midwest and the Southern Belt.

For more information, please contact:

Jason Grey, Publicity and Promotions
Riding Mower Records
Tel: 212-587-0910
E-mail: jgrey@RidingMowerRecords.com

Stephen Grey, Publicity and Promotions
Riding Mower Records
E-mail: sgrey@RidingMowerRecords.com
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